Mitsubishi Mirage

Launch brochure.

Mitsubishi will be launching its latest eco friendly car, Mirage that is targeted to female urbanites. I chose 3 of the car colours to appeal to this target market, with more photos to help them digest the information better.

Client: Mitsubishi
Services: Art Direction, Print, Concept


Mitsubishi Mirage is a car that could go up to 21km/l, making it the most fuel efficient car in the market.

Mitsubishi needed a launch brochure to be placed at all their service centers and showrooms. The core target audience are the female urbanites.


3 colours were chosen to be used across the brochure that complemented with the available car colours.

By using more photos, it will be easier to educate the target audience on what the car is about and to keep them engaged.