Toyota wanted a exciting social media campaign for Chinese New Year.
The campaign must meet 3 objectives, simple to execute, sharable and to gain more participation on Toyota’s Facebook page.
An insight was found that during festive seasons, there are distinctive characters that appear at every family gathering.
We took the insight and created 9 sheep characters which was the Chinese zodiac of that year. Top personalities were picked and reflected via the sheep character designs, uploaded and were shared on the Facebook page. To kickstart the campaign, 500 plushies were given out to our fans who shared their favourite sheeps.