MAGGI Malaysia Rebranding

Brand refresh with digital content

I refreshed the whole MAGGI® website to fit MAGGI’s new direction, which is all about homemade recipes, and helping mothers. Social media presence were also adapted to fit with the website’s new look and feel. New recipe videos were also introduced to complete the experience.

Services: Design, Art Direction, Content, Photography, Videography


MAGGI® wants their website to be a homemade recipes powerhouse for moms. 

Mothers are the main target market and there will be a need to entice mothers to use the website as a one stop shop for recipes, cooking tips, and product information.

The design need to be appealing to moms, and the content are arranged in a way that it will lead the moms to related content all the time.

The core idea is also to use good photography and videography to complement the site.

Integration of eCommerce.

Moms will be able to purchase products, ingredients and learn about new promotions from our partners to build more of the brand’s presence in the digital ecosystem.


Products | Campaigns | Articles


I art directed the recipes videos that can be shared on social media and to give additional guide to our target market.