Survived the advertising life, part of a few startups, and am still learning every day especially in UI/UX.

To me, design is more than just the aesthetic value, but it need to solve problems and make a difference in people’s life. I am a firm believer in user centered design, as well as using data to make good design decisions.

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Brands that I’ve worked with

“Chee Ching brought a unique sense of creativity and fun to the class. She is extremely dedicated and professional in her approach, and consistently achieved high results.“

“At a time when new media was relatively untested in business circles, Chee Ching brought about a breathe of fresh air and helped many of us understand how the world of social media can be used effectively especially in marketing and customer service.“

“Chee Ching has a high level of patience to deliver our materials. She always give her opinions and explanations on top of great design“